IDA 2024 NOW OPEN -- Early Bird Deadline May 30, 2024

Christopher Smith

EY Innovation & Experience Design | Consulting / Partner, Creative Principal, Head of Design US

Everyone has a style. Chris brings a balance between appreciating the ever-evolving digital nature of clients & consumers while seeking perfection of experience across all touchpoints. Chris pours himself into the minutiae that turns a mobile app, website, social post or TV ad into something delightful. He has designed, directed & built responsive web platforms, software, mobile apps, re-branded social platforms for global brands, helped transform personal transportation in New York City and most recently kickstarted a design studio amidst one of the world’s largest consulting firms.

Chris’ education in Digital Design at the University of Cincinnati, College of Design, Art, Architecture & Planning (DAAP) drove him toward the immersive world of digital product design and development.

He has spent the past two decades amidst the creative titans in New York City across agencies big and small. From the bespoke work at Big Spaceship in Dumbo to the global advertising powerhouse of Publicis in Times Square.

Today, Chris leads the Experience Design team in the US for EY Design Studio. As a key contributing team to the global Innovation & Experience Design capability at EY, Chris has established a diverse, multi-disciplinary team that tackles some of the most complex business challenges in the industry.