PROMOTING WINNERS WORK
An industry-recognised award serves as an independent endorsement of your company’s quality. Winning the International Design Award is an unbeatable competitive advantage for a company and, more importantly, it’s an affirmation that potential customers are more likely to trust than any marketing material you could produce. We know that social proof is one of the most influential factors in a consumer’s decision making.
Consumer and Professional (third party) reviews are nearly 12 times more trusted than descriptions, and winning the International Design Awards is like the ultimate review or testimonial.
Here are a few ideas how you can maximize your win and make it work to the benefit of your design and/or brand.
PREPARE A MEDIA PLAN
Issue a media release and send it to your local media and/or communication agency. IDA publishes the official winner media release on the IDA website and this is a good template to start with.
Add “IDA Award-Winning” to all of your company/product descriptions. Once you win an IDA award, from that day on you have the right to call yourselves an “award-winning” company or designer. Make sure people know that your work has been distinguished in this way.
MAKE YOUR IDA WIN A CENTREPIECE OF YOUR MARKETING PLAN
Print your IDA Certificate and IDA Winner Badge and display them at your office/company.
Share the IDA Certificate and IDA Winner Badge with your online community by posting them on your website, social media and on all direct marketing.
Add the IDA Winner Badge on brochures, printed media, packaging, and everything else that carries your company/brand/design logo. This is a fantastic marketing differentiation opportunity.
Add the IDA Winner Badge to your email signature with a simple statement that says “IDA Winner of the (year) (award name). Your email signature is seen daily by scores of people who may not know about your award.
Make sure you own at least one copy of the IDA Annual Book, in which your winning design will be featured amongst other exceptionally talented designers, and make sure it’s visibly displayed in your office or reception.
UTILIZE ALL YOUR SOCIAL MEDIA PLATFORMS TO PROMOTE THE WINNING OF THE AWARD.
Share your IDA award-winning project on your social media. Make sure you have a well-written post that highlights your achievements and which can potentially be shared by your clients, partners, colleagues and friends. Don’t forget to tag our social media profiles (@idesignawards) and use the #IDA when spreading the news – we will be happy to share your post as well!
ADD IT TO YOUR DISTRIBUTION PACKAGE
Add the IDA Winner Badge to your design page and/or product display. This is a way to highlight your win to your retailers/agents, and they in turn will display this signage to the public which will drive interest.
MAKE IT PERSONAL
Celebrate the achievement with everyone on your team (employees, customers and business partners) —it’s a fantastic boost to morale. And have your sales & marketing team communicate the win to all their contacts/clients as well.
Highlight the award on your career page and/or company LinkedIn account.
NETWORK & JOIN THE PARTY
Join the IDA Winners’ Event. As an award winner, you will be invited to the prestigious bi-annual winners event that will be hosted in Los Angeles or New York. Attending this get-together of designers, jury, and media is a great opportunity to share your work, meet other designers and build your peer network. It is also another great experience to share through your social media and website and will bring even more attention to your IDA Award.