Zeyuan Zhang is the Founder of the Sino-Foreign Cooperative Design Alliance (SFCDA). He previously served as a Design VP at Citi, where he led end-to-end experience design for complex financial trading systems on Wall Street. His expertise spans UX design, product design, and design innovation. Zeyuan has received over 100 international design awards and recognitions, and has served as a juror or reviewer for more than 20 international design awards, academic conferences, and professional publications, including the European Product Design Award, A’ Design Award, and Design MasterPrize. He was also nominated as one of China’s Top 10 Designers by IxDC. His design work and research have been featured by media outlets including China Daily, Design, and LA Weekly.