HYRECON_Ø2_GLITCH takes it’s inspiration from real women, reconciling a nostalgia of the past with a digital future dream . The bold silhouettes plays on oversized proportions mixed with an athletic pieces, featuring key tailored looks and signature pieces such as hybrid cape sleeve coats and new signature flap-featured tailoring made in techno check fabric by KVADRAT. The digital look book features glitched versions of the modernist bold silhouettes that only exist online. The PERSONAL DOUBLE film is done in collaboration with RE-EDITION magazine.
London based Dahish designer Jens Laugesen is know for a conceptual approach to fashion and became an exponent of conceptual luxury with the eponymous brand that was part of London Fashion Week from 2002-08. The multiple award winning designers collections were sold in high profile stores around the world and his design are today part of the collections of V&A, Musee de la Mode Paris, FIT New York and Design Museum Denmark. Most recently he won the Danish Arts Foundation support for two years which allowed him to re/launch the eponymous brand in 2018 wth HYreCON trilogy in London and Paris
2017 & 18 / DANISH ARTS FOUNDAITON, 2
2014 / STANLEY PICKER AWARD, Shortlisted finalist, Kingston University London
2008 / DESIGNER OF THE YEAR Award at DANSK Fashion Awards in Copenhagen
2007 & 08 / BFC FASHION FORWARD Award, London. Won for 2 consecutive seasons SS08, AW0809
2006 / ANDAM FASHION AWARD, Paris. With financial support from L'OREAL & LVMH Group
2005 / DTB DANISH TEXTILE FEDERATIONS Bursary
2003 & 04 / CENTRAL SAINT MARTINS DESIGNER IN RESIDENCE AWARD by Merchant Tailors Corporation
2002 / BFC NEW GENERATION Award supported by TOPSHOP, won for SS03, AW0304 and SS04
2002 / FASHION EAST AWARD sponsored by CHANNEL 4 TV for AW0203.
2019 / PERSONA DOUBLE Exhibited in London, Paris and Copenhagen Fshion Week
2018 / STORE STUDIO London Fashion Week, HYreCON 01 installation
2009 / GOTHIC COUTURE, FIT Fashion Institute of Technology, New York.
2007 / INTERIØR 01, UCAD Musee de la MODE, Le Louvre, Paris
Individual exhibiton in Paris Fashion Week - ANDAM Award.
2007 / DESIGN BIENALE, Koldinghus Museum, Danmark
2005 / ANNA PIAGGI FASHION-IOLOGY på Victoria & Albert V&A i London
2004 / UNIK DANISH FASHION, Gewerbemuseum, Switzerland
2004 / HYBRID RECONSTRUCTION, Danish Design Center , Copenhagen.
2003 / UNIK DANISH FASHION, Danish Design Centre, Copenhagen.
2003 / FAITH IN CHAOS film with Nick Knight, SHOWstudio, London.