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The Hong Kong University of Science and Technology Info Day 2016 & 2017 Event Visual and Identities, Matisse Design Ltd | International Design Awards Winners
The Hong Kong University of Science and Technology Info Day 2016 & 2017 Event Visual and Identities, Matisse Design Ltd | International Design Awards Winners
The Hong Kong University of Science and Technology Info Day 2016 & 2017 Event Visual and Identities, Matisse Design Ltd | International Design Awards Winners
The Hong Kong University of Science and Technology Info Day 2016 & 2017 Event Visual and Identities, Matisse Design Ltd | International Design Awards Winners
The Hong Kong University of Science and Technology Info Day 2016 & 2017 Event Visual and Identities, Matisse Design Ltd | International Design Awards Winners
The Hong Kong University of Science and Technology Info Day 2016 & 2017 Event Visual and Identities, Matisse Design Ltd | International Design Awards Winners
The Hong Kong University of Science and Technology Info Day 2016 & 2017 Event Visual and Identities, Matisse Design Ltd | International Design Awards Winners
The Hong Kong University of Science and Technology Info Day 2016 & 2017 Event Visual and Identities, Matisse Design Ltd | International Design Awards Winners
The Hong Kong University of Science and Technology Info Day 2016 & 2017 Event Visual and Identities, Matisse Design Ltd | International Design Awards Winners
The Hong Kong University of Science and Technology Info Day 2016 & 2017 Event Visual and Identities, Matisse Design Ltd | International Design Awards Winners
The Hong Kong University of Science and Technology Info Day 2016 & 2017 Event Visual and Identities, Matisse Design Ltd | International Design Awards Winners

The Hong Kong University of Science and Technology Info Day 2016 & 2017 Event Visual and Identities

CompanyMatisse Design Ltd
Lead DesignersLeo Lei
Design TeamLeo Lei
ClientThe Hong Kong University of Science and Technology (HKUST)
CreditsAnimation by Emotion Lab, Art direction by Leo Lei
Prize(s)Bronze in Multimedia / Animation, Bronze in Print / Wayfinding & Environmental Graphics
Entry Description

Following the event core statement “DARE TO DREAM, READY TO ACHIEVE”, the idea was visualised in an experimental typographic way. Every character of the statement has its own power and unique way to transform from one to another and this is animated as a short intro for the event. We further develop the sub-lines: "Dream Big / Go Far / Dive Deep / Aim High", the four insights that students aspired. Different visual texture associated with the phrases meanings were drawn on different walls. This suggests the learning attitude and the daring insights that inherited in every student of HKUST.

Bio

~Brands That Matter, we transform brands from Ordinary to Extraordinary.

Brand & Corporate Identity / Event Design & Production / Communications offline.

Our design principle is to build a brand image with a smart and simple approach that keeps you ahead of the game. Our goal is to help businesses connect with consumers, differentiate offerings and create real values. Established since 2008, Matisse is a multi-disciplinary branding and design company committed to build a unique and individual brand identity for your business, service or product.

Awards and Prize

- IDA Design Awards 2017 (Gold Winner) on Print-Logos, Trademarks and Symbols Category
- IDA Design Awards 2017 (Bronze Winner) on Print-Signs, Exhibits and POP Displays Category
- IDA Design Awards 2017 (Bronze Winner) on Print-Wayfinding & Environmental Graphics Category
- IDA Design Awards 2017 (Bronze Winner) on Multimedia-Animation Category
- Bronze A’ Design Award 2017 in Landscape Planning and Garden Design Category
- Merit in the “HKDA Global Design Awards 2011”, Logo Category
- Hong Kong Young Design Talent Awards 2005
- “HOW” magazine’s Perfect 10 Design Awards 2004
- The 15th Hong Kong Print Awards 2003: Champion Award for “Publishing Concept”
- Featured work in the Tokyo Type Directors Club Annual 2004 Vol. 15