The Hong Kong University of Science and Technology Info Day 2016 & 2017 Event Visual and Identities

CompanyMatisse Design Ltd
Lead DesignerLeo Lei
Design TeamLeo Lei
ClientThe Hong Kong University of Science and Technology (HKUST)
CreditsAnimation by Emotion Lab, Art direction by Leo Lei
Prize(s)3rd Place in Multimedia / Animation
Entry Description

Following the event core statement “DARE TO DREAM, READY TO ACHIEVE”, the idea was visualised in an experimental typographic way. Every character of the statement has its own power and unique way to transform from one to another and this is animated as a short intro for the event. We further develop the sub-lines: "Dream Big / Go Far / Dive Deep / Aim High", the four insights that students aspired. Different visual texture associated with the phrases meanings were drawn on different walls. This suggests the learning attitude and the daring insights that inherited in every student of HKUST.