New cars have many sophisticated features to master,
leaving drivers struggling to understand and adopt these
technologies.
The traditional car owner’s manual is cumbersome to use
with its one-size fits all approach covering every feature,
and are mainly text, making it difficult for people to
comprehend what to do in a quick glance.
Drivers are now turning to their mobile phones to search
for how-to help on online forums and YouTube videos.
However, this information is not always correct, up-to-
date, optimized for mobile phones, or model specific.
Lexus has reinvented these manuals by developing
personalized how-to guides that match an owner’s car
year, model, color, and features.
By using a user-friendly app called Lexus Now, drivers
will gain access to personalized how-to guides.
Using animated GIFs, interactive media, and video, the
guides help the basic to most advanced technology users
learn how to use their vehicle's technology.