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Lexus Now: Reinventing the Car Owner's Manual, Small World Social | International Design Awards Winners
Lexus Now: Reinventing the Car Owner's Manual, Small World Social | International Design Awards Winners
Lexus Now: Reinventing the Car Owner's Manual, Small World Social | International Design Awards Winners
Lexus Now: Reinventing the Car Owner's Manual, Small World Social | International Design Awards Winners
Lexus Now: Reinventing the Car Owner's Manual, Small World Social | International Design Awards Winners
Lexus Now: Reinventing the Car Owner's Manual, Small World Social | International Design Awards Winners
Lexus Now: Reinventing the Car Owner's Manual, Small World Social | International Design Awards Winners
Lexus Now: Reinventing the Car Owner's Manual, Small World Social | International Design Awards Winners
Lexus Now: Reinventing the Car Owner's Manual, Small World Social | International Design Awards Winners
Lexus Now: Reinventing the Car Owner's Manual, Small World Social | International Design Awards Winners
Lexus Now: Reinventing the Car Owner's Manual, Small World Social | International Design Awards Winners

Lexus Now: Reinventing the Car Owner's Manual

CompanySmall World Social
Lead Designers
ClientGary Reverol
Prize(s)Honorable Mention
Project LinkView
Entry Description

New cars have many sophisticated features to master,
leaving drivers struggling to understand and adopt these
technologies.

The traditional car owner’s manual is cumbersome to use
with its one-size fits all approach covering every feature,
and are mainly text, making it difficult for people to
comprehend what to do in a quick glance.

Drivers are now turning to their mobile phones to search
for how-to help on online forums and YouTube videos.
However, this information is not always correct, up-to-
date, optimized for mobile phones, or model specific.

Lexus has reinvented these manuals by developing
personalized how-to guides that match an owner’s car
year, model, color, and features.

By using a user-friendly app called Lexus Now, drivers
will gain access to personalized how-to guides.

Using animated GIFs, interactive media, and video, the
guides help the basic to most advanced technology users
learn how to use their vehicle's technology.