IDA 2024 NOW OPEN -- Regular Deadline October 31, 2024
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Samsung New York, Marketing Center of Excellence, Gensler | International Design Awards Winners
Samsung New York, Marketing Center of Excellence, Gensler | International Design Awards Winners
Samsung New York, Marketing Center of Excellence, Gensler | International Design Awards Winners
Samsung New York, Marketing Center of Excellence, Gensler | International Design Awards Winners
Samsung New York, Marketing Center of Excellence, Gensler | International Design Awards Winners
Samsung New York, Marketing Center of Excellence, Gensler | International Design Awards Winners
Samsung New York, Marketing Center of Excellence, Gensler | International Design Awards Winners
Samsung New York, Marketing Center of Excellence, Gensler | International Design Awards Winners
Samsung New York, Marketing Center of Excellence, Gensler | International Design Awards Winners

Samsung New York, Marketing Center of Excellence

CompanyGensler
Lead DesignersDoris Guerrero
ClientCollin Burry
Prize(s)Silver in Interior Design / Office
Entry Description

Samsung’s strategy to occupy the hot new iconic development
at 837 Washington seeks to leverage the creative synergy of
R&D creatives, marketing, entertainment developers and
executive leadership. Each arrival lobby features photography
of iconic Manhattan destinations. Each floor features a
divergent approach to programming. This workplace borrows
materiality from the raw and variegated textures of the
Meatpacking District.