PRICELESS MILANO is a temporary structure serving as a restaurant fitted out with an extremely flexible space that carefully adapts to the locations in which it is installed. The pavilion is open to the general public for bookings and can accommodate up to 24 seated guests around one single table. For the occasion sliding walls can be used to separate the kitchen area from the dining area. The table lifts up to the ceiling and the space can be completely opened up. Window-doors providing access to the outside terrace have been placed along the longest sides of the dining area. The pavilion is covered with a perforated, press-formed, anodised aluminium skin in bronze/gold shades. The aluminium skin that rests on top of the restaurant units like a wing is held in position in the middle by 8 “invisible” supports. The sail protects the structure against solar radiation.
The primary aim and goal of PARK ASSOCIATI, the architecture firm set up by Filippo Pagliani and Michele Rossi in 2000, is to constantly move beyond the compositional and typological bounds of architecture; its projects draw on the kind of free and open exchange of ideas characterising the work carried out by its partners and collaborators; they are based on stylistic-compositional input coming from context, technological research and a combination of materials and methods; they are structured around the handling of design complexity and always focus special attention on the issues of sustainability and energy saving. Featuring a constantly changing yet highly distinctive stylistic approach, PARK’s works are aimed at constantly moving beyond the compositional and typological bounds of architecture: by experimenting with different building scales and different realms of design, they challenge building conventions and stand out on the Italian and international cultural scene for their formal, technological and functional innovation.
Examples of these projects are the Nestlé Headquarters in Assago, the restructuring of the “Serenissima” or “Gioiaotto”, “The Cube by Electrolux” travelling restaurant, Salewa Headquarters in Bolzano and the latest international stores for Brioni fashion company, all projects that have helped build the firm’s reputation and are frequently published in specialist magazines and invited to take part in leading national-international architecture exhibitions.