H3 is a new China brand which specializes in wood products by well-known timber flooring company, Isable. This design exercise will attempt to emphasize H3 as “The Wood Specialist” and set a store identity for the brand's countrywide expansion.
The site is located in one of the prominent building products retail park called O-Park in Kunming, Yunnan.
The 3 storey building has a gross floor area of 858 square meter.
To create a new kind of shopping experience for the consumers in a highly competitive building materials market.
To create a strong and memorable store identity with maximum visual impact.
To enforce the brand's push to be the “expert” for timber building products (such as timber floor boards, build-in furniture, timber doors).
To portray the brand's effort in it's constant push for sustainable process and products.
To capitalize on Isabel's success in timber flooring.
Recycled wood is being used as a primary material for the facades.
For visual articulation, the building consist of 2 layers, the “outer shell” and “inner skin”.
“Inner skin” consist of 2 different depth with timber boards laid vertically. “Outer shell” also has 2 different depth and is expressed as angled folded planes with timber boards laid horizontally. These are intended to create a stark contrast between the “Shell” and the “Skin” with the use of a single monotonous material.
The primary material used are recycled timber planks from the surrounding demolished housing in this fast-developing city.
Each facade serves a different primary function at the street-level. The north facade consists of showcase windows, The east side serves as the outdoor stage backdrop with a giant outdoor LED screen, the south east facade is the main entrance while the south facade has a giant back-lit poster board.
The design hopes to create a landmark for this sprawling building-materials cluster which consist of worn-down industrial-looking shops and showrooms, hopefully becoming a portal which draws customers into the building with the transparency of the first storey.
The first storey consists of the timber flooring sample zone, door sample zone, wardrobe door sample zone, discussion area, and window showcases.
The second storey consists of 7 sample rooms and the washroom.
The third storey consists of 5 sample rooms and 2 offices.
Connecting these floors is a skeletal structured staircase with glass railing and a custom-made acrylic pendant lamp links the floors visually.