How do you sell optimism in a downtrodden economy—particularly in the hard-hit automotive
center of the nation? Michigan-based law firm Bodman wanted to do just that. When creating
its annual review, the firm wanted to showcase the depth of its experience while conveying
hope for the future of the local economy.
We created an attractive, appealing piece with clear and concise copy that tells the story
of Bodman, Michigan and local growing industries (i.e. technology, intellectual property,
etc.). The use of big, bold imagery and Bodman’s own people—as well as a foldout format
unconventional in the legal world—portrays Bodman as a trailblazer, and calls others to
adapt to change as it has.