IDA 2024 NOW OPEN -- Final Deadline November 15, 2024
Share on Social Media
Moon Cheer,  | International Design Awards Winners
Moon Cheer,  | International Design Awards Winners
Moon Cheer,  | International Design Awards Winners
Moon Cheer,  | International Design Awards Winners
Moon Cheer,  | International Design Awards Winners
Moon Cheer,  | International Design Awards Winners
Moon Cheer,  | International Design Awards Winners
Moon Cheer,  | International Design Awards Winners
Moon Cheer,  | International Design Awards Winners
Moon Cheer,  | International Design Awards Winners

Moon Cheer

UniversitySavannah College of Art and Design
Lead DesignersMichelle Wu
Prize(s)Silver in Multimedia / Brand Identity
Project LinkView
Entry Description

The Moon Festival is the second most important holiday in many Asian countries, right after Chinese New Year. It’s essentially a Chinese Thanksgiving, however, most Americans are unfamiliar with this festival. Moon Cheer hopes to change this, through an information card and an exclusive product line.

Meet Moon, the mascot of Moon Cheer. He’s a bunny, one of the symbolic animals of the festival. Using bright colors to manifest a sense of celebration and fun, little mooncake shapes adorn the lavender-blue night sky, echoing the traditional fireworks that light up the night.