Dreavita is a progressive and inclusive wellness brand dedicated to providing mental wellness for all, fostering growth, resilience, and belonging. Branding concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Visual identity features linear layouts and lean typography with a touch of hand drawn personality. Frames combined with natural patterns support the growth and resilience feeling.