IDA 2024 NOW OPEN -- Final Deadline November 15, 2024
Share on Social Media
All Love is Smart Love – Smartfood x GLAAD Valentine’s Day influencer kits, Pepsico Design & Innovation | International Design Awards Winners
All Love is Smart Love – Smartfood x GLAAD Valentine’s Day influencer kits, Pepsico Design & Innovation | International Design Awards Winners
All Love is Smart Love – Smartfood x GLAAD Valentine’s Day influencer kits, Pepsico Design & Innovation | International Design Awards Winners
All Love is Smart Love – Smartfood x GLAAD Valentine’s Day influencer kits, Pepsico Design & Innovation | International Design Awards Winners
All Love is Smart Love – Smartfood x GLAAD Valentine’s Day influencer kits, Pepsico Design & Innovation | International Design Awards Winners
All Love is Smart Love – Smartfood x GLAAD Valentine’s Day influencer kits, Pepsico Design & Innovation | International Design Awards Winners

All Love is Smart Love – Smartfood x GLAAD Valentine’s Day influencer kits

CompanyPepsico Design & Innovation
Lead DesignersPepsiCo Design & Innovation
Design TeamPepsiCo Design & Innovation
ClientPepsiCo
Prize(s)Bronze in Multimedia / Social media campaign
Entry Description

For members of the LGBTQ+ community, the typical Valentine’s Day celebrations may not resonate, because the imagery and messaging surrounding this day of love doesn’t actually reflect them. This Valentine's Day, Smartfood® set out to raise awareness and accelerate the acceptance of love in all its colors, highlighting and honoring the diverse LGBTQ+ identities. Smartfood wanted to celebrate the idea that “All Love is Smart Love” with an inclusive campaign during the 2022 Valentine’s Season.