IDA 2024 NOW OPEN -- Early Bird Deadline May 30, 2024
Share on Social Media
Rebranding Zest: Nutrition with Purpose, Zest Tea Llc | International Design Awards Winners
Rebranding Zest: Nutrition with Purpose, Zest Tea Llc | International Design Awards Winners
Rebranding Zest: Nutrition with Purpose, Zest Tea Llc | International Design Awards Winners
Rebranding Zest: Nutrition with Purpose, Zest Tea Llc | International Design Awards Winners
Rebranding Zest: Nutrition with Purpose, Zest Tea Llc | International Design Awards Winners
Rebranding Zest: Nutrition with Purpose, Zest Tea Llc | International Design Awards Winners
Rebranding Zest: Nutrition with Purpose, Zest Tea Llc | International Design Awards Winners
Rebranding Zest: Nutrition with Purpose, Zest Tea Llc | International Design Awards Winners
Rebranding Zest: Nutrition with Purpose, Zest Tea Llc | International Design Awards Winners
Rebranding Zest: Nutrition with Purpose, Zest Tea Llc | International Design Awards Winners

Rebranding Zest: Nutrition with Purpose

CompanyZest Tea Llc
Lead DesignersJane Wu
CreditsPhoto by Haley Bergsgaard
Prize(s)Silver in Print / Corporate Identity - rebranding
Entry Description

Energy tea drinkers are thirsty for more.

Zest’s mission is to become a nutritional beverage company with science-backed ingredients in our hot teas, sparkling drinks, and powder mixes.

Our new visual identity is professional and consistent among our current products, retail presence, and new line of functional beverages. The design balances functionality and flavor, with a clear ingredient list that customers can easily identify. New illustrations reflect rich, vibrant flavors with a typography, tone of voice, and color scheme to create a modern brand with a determined, tasteful character.