We made the new branding and marketing style for EpilepsieNL. The basis is a stretch effect that disrupts the logo and images used in advertising, etc. The stretch visualizes the disruption an epilepsy attack enacts on the person. The unique graphic imagery does its work everywhere. And even without images, the logo shows exactly what the impact of epilepsy is. The primary color of the style is a lavender purple, which is the color of International Epilepsy Day, because of lavender’s positive effect on people with epilepsy. Each element contributes to the message: epilepsy disrupts lives.
Total Design is an independent creative agency, populated by a diverse and devotedgroup of strategists, storytellers, designers, marketeers and digital developers. We believe in independent thinking, a holistic view on design and a human-centric approach. This total design-mindset enables us to build emotionally relevant and impactful brands and communication. We were founded back in 1963 by some of the most progressive thinkers of its time. We continuously challenge ourselves to live up to this legacy and philosophy, driving positive change and shaping good business for our clients.
ADCN Awards, European Design Awards, German Design Awards, Graphis, International Design Awards, Red Dot Awards, One Show Awards