Annual multichannel wellness campaign "Weight Race 2021 - Becoming Whole Again" focuses on improving your eating habits and lifestyle choices. Being mindful and creating balance. Becoming whole again.
The concept is based on creating a meaningful abstract art. It expresses positive energy, empowering dynamic and balance.
Juicy, playful statement imagery of various whole foods. Geometrical clean background.
The campaign logo is elegant and clean. It conveys the sense of wholesomeness and balance.