M&S Little Shop 2 is a playful loyalty campaign that features a line-up of 25 miniature replicas of M&S's staple products to collect (e.g. Percy Pig Fruity Chews and Pink Lady apples) + a rare golden collectible, Colin the Caterpillar. The minis, made from paper and cardboard where possible or recycled plastic, invite kids to play as little shopkeepers and develop their imagination. Along with the minis, collector's cards reveal fun facts about M&S Food and interesting stories about sustaining energy and saving money. Through play, Little Shop 2 encourages families to learn, reuse and recycle.
UNGA is a global creative agency that designs and develops concepts for families with kids. Since 2006, UNGA has been helping families and businesses to grow through the power of play.
UNGA collaborates with grocery retailers from 40+ countries to roll out loyalty campaigns that benefit families across the globe. Shopping families are rewarded for their loyalty with beautifully designed collectible toys, games, and playful products.
2017: UNGA wins the Loyalty Magazine Award in the Short-term Loyalty Program category for the "Little Shop" concept/campaign.
2018: UNGA wins the Loyalty Magazine Award in the Short-term Loyalty Program category for the "Little Garden" concept/campaign.