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Sheraton Hotels & Resorts Red Packets, The Cabinet | International Design Awards Winners
Sheraton Hotels & Resorts Red Packets, The Cabinet | International Design Awards Winners
Sheraton Hotels & Resorts Red Packets, The Cabinet | International Design Awards Winners
Sheraton Hotels & Resorts Red Packets, The Cabinet | International Design Awards Winners
Sheraton Hotels & Resorts Red Packets, The Cabinet | International Design Awards Winners
Sheraton Hotels & Resorts Red Packets, The Cabinet | International Design Awards Winners
Sheraton Hotels & Resorts Red Packets, The Cabinet | International Design Awards Winners
Sheraton Hotels & Resorts Red Packets, The Cabinet | International Design Awards Winners
Sheraton Hotels & Resorts Red Packets, The Cabinet | International Design Awards Winners
Sheraton Hotels & Resorts Red Packets, The Cabinet | International Design Awards Winners
Sheraton Hotels & Resorts Red Packets, The Cabinet | International Design Awards Winners

Sheraton Hotels & Resorts Red Packets

CompanyThe Cabinet
Lead DesignersMalou Ko
ClientStarwood, Sheraton Hotels & Resorts
Prize(s)Silver in Print / Collateral Material
Project LinkView
Entry Description

We thought of the theme "The infinity World" to go along with their motto, "Where The World Comes Together". By using optical illusion, creating an infinity world to imply the merging of different culture all together. The bright red colour version consists of the Chinese word of "luck"in a maze style. The burgundy colour version gives a luxury feeling. The Sheraton crest is in the middle with some gold ingot and coin graphic running through the surrounding lines. Besides of gold colour, prosperous colours like green of jade and purple of royal are also used for some of the lines.