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Stamps as the world’s smallest placemats, Total Design | International Design Awards Winners
Stamps as the world’s smallest placemats, Total Design | International Design Awards Winners
Stamps as the world’s smallest placemats, Total Design | International Design Awards Winners
Stamps as the world’s smallest placemats, Total Design | International Design Awards Winners
Stamps as the world’s smallest placemats, Total Design | International Design Awards Winners
Stamps as the world’s smallest placemats, Total Design | International Design Awards Winners
Stamps as the world’s smallest placemats, Total Design | International Design Awards Winners
Stamps as the world’s smallest placemats, Total Design | International Design Awards Winners
Stamps as the world’s smallest placemats, Total Design | International Design Awards Winners

Stamps as the world’s smallest placemats

CompanyTotal Design
Lead DesignersEdwin van Praet
Design TeamEdwin van Praet, Jeanett Visser
ClientPostNL
Prize(s)Silver in Other Graphic Designs / Other Graphic designs
Entry Description

The Dutch postage stamps showcasing typical Dutch food, are the first in a new ‘Typical Dutch’ series. Each stamp presents an iconic piece of food, isolated on a white plate with fork and knife on a colored background, thus turning the stamps into the smallest placemats in the world. The stamps have a more modern feel than usual, reaching a younger audience than traditional stamps.

The foods displayed are carrots, smoked sausage, ‘bitterballen’, millefeuille and chocolate sprinkles. On the stamp collector sheets, the foods are also shown in their culinary context.

Bio

Total Design is an independent creative agency, populated by a diverse and devotedgroup of strategists, storytellers, designers, marketeers and digital developers. We believe in independent thinking, a holistic view on design and a human-centric approach. This total design-mindset enables us to build emotionally relevant and impactful brands and communication. We were founded back in 1963 by some of the most progressive thinkers of its time. We continuously challenge ourselves to live up to this legacy and philosophy, driving positive change and shaping good business for our clients.

Awards and Prize

ADCN Awards, European Design Awards, German Design Awards, Graphis, International Design Awards, Red Dot Awards, One Show Awards