IDA 2022 is now closed for submissions
Share on Social Media
Pepsi 60 Years LTD Ed Cans - Russia, PepsiCo Design and Innovation | International Design Awards Winners
Pepsi 60 Years LTD Ed Cans - Russia, PepsiCo Design and Innovation | International Design Awards Winners
Pepsi 60 Years LTD Ed Cans - Russia, PepsiCo Design and Innovation | International Design Awards Winners
Pepsi 60 Years LTD Ed Cans - Russia, PepsiCo Design and Innovation | International Design Awards Winners
Pepsi 60 Years LTD Ed Cans - Russia, PepsiCo Design and Innovation | International Design Awards Winners

Pepsi 60 Years LTD Ed Cans - Russia

CompanyPepsiCo Design and Innovation
Lead DesignersPepsiCo Design and Innovation
Design TeamPepsiCo Design and Innovation
ClientPepsiCo
Prize(s)Bronze in Print / Packaging
Entry Description

Pepsi celebrated 60 Years in Russia with a set of six collectable, limited-edition cans, each representing a different decade. Each can features a unique design inspired by the most significant events from the corresponding decade, celebrating both the past and present. The designs are driven by the unique Russian lettering system and include symbols that resonate emotionally with consumers. The idea behind this collection is that Pepsi has become an inseparable part of Russian culture over the last six decades and design connects Pepsi fans across generations.