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Pepsi x Dubai EXPO 2020 - China, PepsiCo Design and Innovation | International Design Awards Winners
Pepsi x Dubai EXPO 2020 - China, PepsiCo Design and Innovation | International Design Awards Winners
Pepsi x Dubai EXPO 2020 - China, PepsiCo Design and Innovation | International Design Awards Winners
Pepsi x Dubai EXPO 2020 - China, PepsiCo Design and Innovation | International Design Awards Winners
Pepsi x Dubai EXPO 2020 - China, PepsiCo Design and Innovation | International Design Awards Winners
Pepsi x Dubai EXPO 2020 - China, PepsiCo Design and Innovation | International Design Awards Winners

Pepsi x Dubai EXPO 2020 - China

CompanyPepsiCo Design and Innovation
Lead DesignersPepsiCo Design and Innovation
Design TeamPepsiCo Design and Innovation
ClientPepsiCo
Prize(s)Silver in Print / Packaging
Entry Description

Pepsi EXPO 2020 Dubai LTO cans commemorate Expo 2020 Dubai and the three subthemes of opportunity, mobility and sustainability with three limited edition specially themed designs. The abstract compositions feature vibrant illustrations around a stylized central figure that have been deliberately kept flat to encourage open-ended imagination. The design recognizes how the future could look very different from one person to another, and every subtheme embedded in each design tells a unique story based on different cultures, experiences and backgrounds.