One in five European adults has difficulties reading and writing. Stichting Lezen en Schrijven’s mission is to prevent and reduce literacy difficulties in the Netherlands and in Europe. We were asked to revitalize their brand identity, with the task of increasing accessibility and recognizability for a wide audience. The basis for the concept were illustrations, constructed in an iconic style with geometric shapes and strict color palette. The illustrations act as an aid for those who can’t read the text. This also applies to the logo, with the eye and pencil symbolizing ‘reading and writing’.
Total Design is an independent creative agency, populated by a diverse and devotedgroup of strategists, storytellers, designers, marketeers and digital developers. We believe in independent thinking, a holistic view on design and a human-centric approach. This total design-mindset enables us to build emotionally relevant and impactful brands and communication. We were founded back in 1963 by some of the most progressive thinkers of its time. We continuously challenge ourselves to live up to this legacy and philosophy, driving positive change and shaping good business for our clients.
ADCN Awards, European Design Awards, German Design Awards, Graphis, International Design Awards, Red Dot Awards, One Show Awards