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Wolff Olins Promotion Book,  | International Design Awards Winners
Wolff Olins Promotion Book,  | International Design Awards Winners
Wolff Olins Promotion Book,  | International Design Awards Winners
Wolff Olins Promotion Book,  | International Design Awards Winners
Wolff Olins Promotion Book,  | International Design Awards Winners
Wolff Olins Promotion Book,  | International Design Awards Winners
Wolff Olins Promotion Book,  | International Design Awards Winners
Wolff Olins Promotion Book,  | International Design Awards Winners
Wolff Olins Promotion Book,  | International Design Awards Winners
Wolff Olins Promotion Book,  | International Design Awards Winners
Wolff Olins Promotion Book,  | International Design Awards Winners

Wolff Olins Promotion Book

UniversitySavannah College of Art and Design
Lead DesignersNajeong Im
Prize(s)Silver in Print / Books
Entry Description

This is a promotion book and book case for brand consultancy, Wolff Olins that I made. I was inspired by the Wolff Olins' signature yellow color and the vibrant colored projects that the company executed. I thought that circle-shaped die cut is a fun way to show the vibrant and positive energy that the company has, and having the pages shown through by it would be visually interesting. The yellow cover shows the part of the design and it makes readers want to know what is inside. Also, having the neatly executed die cut as an opening spread for each chapter keeps the book consistent.