Archipel is the main Swiss festival totally dedicated to contemporary music.
For its 27th edition called Ecce robo, the relationship between the human and the machine is at the heart of the festival. WePlayDesign has developed an algorithm to create a multitude of different and unique posters, all in a series of 500 specimens.
The interest of this algorithm is the fortuitous dimension of the experiment allowing an endless variation. Chance plays an important, if not primordial role in the process, which freed the constraint of realization in order to focus on the concept and the process
WePlayDesign is a Swiss-based creative design studio founded and run by Sophie Rubin and Cedric Rossel.
From art direction to type design, visual identity to motion design, interactive design to generative design WePlayDesign covers works in all areas of creativity.
The studio's design approach is playful. We are interested in works that promote experimentation and allow to develop innovative projects extending to the entire range of design.
WePlayDesign's is frequently exhibited and awarded in many country around the world.
TDC New York 2023 — Typographic excellence
DNA Paris 2023 – Winners 3x
ADC Switzerland 2022 Zurich — Silver award
Graphis Poster Annual New York 2023 — 2x Gold award
Gold award Ecuador Poster Bienal 2022 — Silver award
Taipei Design Award – Judge's Special Award
DNA Paris 2021 – Winners 1x Colorfoul project
ADC Switzerland 2021 – Silver award
Applied Arts Toronto 2020 – 1X Winner
Graphis Poster Annual 2023, New York – 2X Gold
Indigo Awards 2022 – Graphic Design of the Year + 2X Gold
International Design Awards 2020 – 2x Gold award
European Design Awards 2021 – Agency of the year + Gold award
ADG Laus 2021 Barcelone – Gold award
DNA Paris 2021 – Winners 1x GRAND PRIX, 3x Key Art, 1x Communication Design, 1x Typography
ADC Switzerland 2021 – Gold award
Communication Arts 2019 – 1X winner Design
Applied Arts Toronto 2020 – 3X Winner
Indigo Awards 2021 – 1X Gold, 1x Silver, 1x Bronze award
STA 100 Chicago 2020 — 1X Winner
International Design Awards 2020 – Silver award
Ecuador Poster Bienal 2020 — Bronze award
ADC Switzerland 2020 – Bronze award
DNA Paris 2020 – Winners 1x Colorfull project + 2x Key Art
Indigo Awards 2020 – 4X Silver award
European Design Awards 2020 – Bronze award
LICC 2020 — Honorable mention
ADG Laus 2019 — Bronze award
DNA Paris 2019 – Winners Typography + Key Art + 2X Honorable mention
EPBL Lublin 2019 — Honorable mention
Applied Arts Toronto 2019 – 2X Winner
Indigo Awards 2019 Amsterdam – 2X Silver award
ADC Switzerland 2019 – Bronze award
How International Design Awards 2019 – Oustanding Achievement + Merit award
Communication Arts 2019 – 2X winner Design + Winner Typography
International Design Awards 2019 – Bronze award
STA 100 Chicago 2018 — 2X Winner
European Design Awards 2018 – Bronze award
International Design Awards 2018 – Silver award
European Design Awards 2017 – Silver award
International Design Awards 2017 – Honorable mention