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Festival Archipel 2018

Lead DesignersWePlayDesign
Design TeamSophie Rubin, Cedric Rossel
ClientFestival Archipel
Prize(s)Bronze in Print / Posters
Project LinkView
Entry Description

Archipel is the main Swiss festival totally dedicated to contemporary music.

For its 27th edition called Ecce robo, the relationship between the human and the machine is at the heart of the festival. WePlayDesign has developed an algorithm to create a multitude of different and unique posters, all in a series of 500 specimens.

The interest of this algorithm is the fortuitous dimension of the experiment allowing an endless variation. Chance plays an important, if not primordial role in the process, which freed the constraint of realization in order to focus on the concept and the process


WePlayDesign is a Swiss-based creative design studio founded and run by Sophie Rubin and Cedric Rossel.
From art direction to type design, visual identity to motion design, interactive design to generative design WePlayDesign covers works in all areas of creativity.

The studio's design approach is playful. We are interested in works that promote experimentation and allow to develop innovative projects extending to the entire range of design.

WePlayDesign's is frequently exhibited and awarded in many country around the world.

Awards and Prize

Ecuador Poster Bienal 2020 — Bronze award
ADC Switzerland 2020 – Bronze award
DNA Paris 2020 – Winners 1x Colorfull project + 2x Key Art
Indigo Awards 2020 – 4X Silver award
European Design Awards 2020 – Bronze award
LICC 2020 — Honorable mention
ADG Laus 2019 — Bronze award
DNA Paris 2019 – Winners Typography + Key Art
DNA Paris 2019 – 2X Honorable mention
EPBL Lublin 2019 — Honorable mention
Applied Arts Toronto 2019 – 2X Winner
Indigo Awards 2019 Amsterdam – 2X Silver award
ADC Switzerland 2019 – Bronze award
How International Design Awards 2019 – Oustanding Achievement + Merit award
Communication Arts 2019 – 2X winner Design
Communication Arts 2019 – Winner Typography
International Design Awards 2019 – Bronze award
STA 100 Chicago 2018 — 2X Winner
European Design Awards 2018 – Bronze award
International Design Awards 2018 – Silver award
iJungle Graphic Design Award 2018 – 2X Merit Awards
European Design Awards 2017 – Silver award
International Design Awards 2017 – Honorable mention
How International Design Awards 2017 – Merit award