The inspiration of Excalibur came from the legendary of the sword Excalibur of King Arthur, in which Excalibur arose from the lake.The project targeted at people with special obsession with chivalry culture.We want to create an exclusive luxurious whisky packaging design both represents the chivalry and shows respect to the gorgeous whisky with very strong sense of ritual bringing a unique and fresh user experience. The container will rise up slowly with the opening of the outer packaging. It also like an art installation.It can be a wine rack, which can hold wine bottles and wine glasses.
"Blue Sky Cocktail Packaging Design"
LUXEPACK Shanghai, Shanghai Exhibition Center, SHANGHAI/CHINA
International Design Award,Silver Award，America.
A’Design Award & Competition，Platinum A’ Design Award，Italy .
World Star Packaging Design Awards,Merit Award, Germany.
Asian Graphic Design, Merit Award, Asian.
National College Student Advertising Competition,1st place, CHINA