AVENUE ROAD Vancouver involved the transformation of a 12,000 ft. heritage site into a polished, yet personal space. This new concept store reimagines the retail experience as a process of discovery. In tribute to Vancouver's natural elements, as well as its older architecture, columns from the original building were preserved and extended with metal arches. These arches serve to frame the customer's view, turning one's experience of the store into a unfolding series of 'vignettes' – from the main gallery space, to the carpeted bedroom corner, to intricate tea room and boutique flower shop.