Boilermaker is a no nonsense one stop brand activation company for premium spirit and beer brands. Boilermaker makes premium spirit and beer brands visible to a large audience. We wanted to literally visualise this visibility in their logo.
We started by listing the types of glasses used by Boilermaker. We measured and mapped the diameters of all glass types. We then used these ‘glass pixels’ to design a capital B. We filled our B of glasses with drinks. The glasses and their contents together give shape to the new Boilermaker logo.
Studio 212 Fahrenheit was founded by Albert Buring (Amsterdam, 1977) and Paul Mulder (Oldekerk, 1979). Studio 212 Fahrenheit is a Dutch design studio aiming to surprise clients, but especially our audiences by creating distinctive design for spaces, installations, products and art. We create specific designs for governments, agencies, brands and museums. We are Groningen-based but work internationally.
2015: Finalist European Design Award, Istanbul; 2016: Winner European Design Award Silver, Vienna; 2016: Winner International Design Award Silver; 2016: Winner International Design Award Bronze; 2016: Winner Honorable Mention International Design Award; 2016: Winner Reddot Award, Berlin; 2017: Winner International Design Award Silver; 2018: Winner German Design Award, Frankfurt; 2018: Winner German Design Award, Frankfurt; 2018: Winner Honorable Mention International Design Award.