"NOR -LIFE IS MEATFUL-" is a meat bistro by meat lovers for meat lovers.
The concept is "LIFE IS MEATFUL -Bistro for Meat Lovers-" for meat expert. "NOR" of a bistro's name is an initial of Japanese called "北(north) 海(sea) 道(way)". This materials of foods produced in Hokkaido. Because This bistro's owner is a hometown in Hokkaido.
A visual image of "NOR" is designed as a meat in which a map of Hokkaido was inlaid. I designed the details of the meat, and I made a gimmick like "Map of Hokkaido". So I designed the whole visual identity all the others.
DESIGNESS®︎ inc. is a creative design office by Kazuki Mori, the CEO/Founder.
We are based in Tokyo of Japan. We design and direct to bring out that space identity by branding design with feeling the Japan-ness. (e.g. Space design, Product Design, Graphic design, WEB / UI Design, Art Direction.)
And We design a object of character comprehensively, so we would like to comfortable by to shine oneself.
International Design Award 2017 : Honorable Mention