‘Your thing’ expressed the notion that each and every one of us seeks something different and this was the brand that could deliver it. The brand promise ‘Enjoy here’ was developed in conjunction with a fresh and customisable illustration style, that augmented individual elements of experience like dining, fun, sports, entertainment, site seeing… even natural flora and unique animal life… to create a mosaic that would be interesting (as a key visual) and bring to life all that was desirable and inspirational about the property and its immediate enclave.