'The Overburdened' CD packaging design. Designed in the form of a distressed diary, the packaging not only epitomizes Bastardized's music and poetic lyrics, but also symbolises as a remembrance of the band's decade of life's works together -a representation of Bastardized's resilience and will to continue the decade long relationship as a band. The will that is not diminished under the obligations of life.
hartwork is a award-winning brand strategy and experience design studio in Singapore.
Adept in strong visual taste and intuition with design experiences in processes and design thinking, we focus on delivering world-class design solutions & experiences to solve real-world challenges - supporting the evolution of brands through our capabilities in user interface & user experience, branding, graphics and packaging design.
Our collaborators include Singapore Technologies Engineering Ltd, Singapore Armed Forces, Republic of Singapore Navy, Singapore Civil Defence Force, Interpol, Maserati etc.
Honors & Awards
Winner - SG Mark Singapore Good Design (Sogurt Brand Uplift & Packaging Design)
Winner - The GOOD DESIGN Award (Bastardized 'The Overburdened' Packaging Design)
Silver Award - Graphis Branding 7 (Bastardized 'The Overburdened' Brand Identity & Packaging Design)
Silver Award - Graphis Branding 7 (One Fine Day : Emotive Wear Brand Identity & Packaging Design)
Silver Award - Graphis Typography 4 (Packaging & Typography Design)
Silver Award - IDA 2017 (Print-Direct Mail for Bastardized Overburdened)
Silver Award - IDA 2017 (Print-CD, DVD & Record Sleeves for Bastardized Overburdened)
Bronze - A' Design Award (One Fine Day Brand Identity Design)
Bronze - A' Design Award (Bastardized ‘The Overburdened’ Packaging Design)
Iron Award - A' Design Award (Sogurt Froyo Ice-cream Brand Uplift & Packaging Design)
Winner - A' Design Award (Joshua Brand Identity & Retail Design)
Honourable Mention - IDA 2017 (Print-Logos, Trademarks and Symbols for Joshua)
Honourable Mention - IDA 2017 (Print-Packaging for One Fine Day)
Honourable Mention - IDA 2017 (Print-Direct Mail for One Fine Day)
Honourable Mention - Graphis Poster Annual 2019
Honourable Mention - Graphis Design Annual 2019
Finalist - Good Design Japan (Bastardized ’The Overburdened’
Finalist - K Design Award (One Fine Day : Emotive Wear Brand Identity & Packaging Design)
Finalist - Red Dot Award Communication Design 2018
Merit - Graphis Design Annual 2015 (Brand & Retail Experience)