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Bastardized 'The Overburdened'

CompanyHartwork
Lead DesignersJimmy Chew
ClientBastardized
CreditsPoetry Lyrics : Kurt Wee, Music : Bastardized
Prize(s)Silver in Print / CD, DVD & Record Sleeves, Silver in Print / Direct Mail
Entry Description

'The Overburdened' CD packaging design. Designed in the form of a distressed diary, the packaging not only epitomizes Bastardized's music and poetic lyrics, but also symbolises as a remembrance of the band's decade of life's works together -a representation of Bastardized's resilience and will to continue the decade long relationship as a band. The will that is not diminished under the obligations of life.

Bio

hartwork is a digital and brand experience firm in Singapore.

Adept in strong visual taste and intuition with design experiences in processes and design thinking, we focus on delivering world-class design solutions & experiences to solve real-world challenges - supporting the evolution of brands through our capabilities in user interface & user experience design, branding, graphics, packaging and service design.

Our creative collaborators include Singapore Technologies, Singapore Armed Forces, Republic of Singapore Navy, Interpol & various MNCs & SMEs.

Awards and Prize

Winner - The GOOD DESIGN Award (Bastardized 'The Overburdened' Packaging Design)
Silver Award - Graphis Branding 7 (Bastardized 'The Overburdened' Brand Identity & Packaging Design)
Silver Award - Graphis Branding 7 (One Fine Day : Emotive Wear Brand Identity & Packaging Design)
Silver Award - Graphis Typography 4 (Packaging & Typography Design)
Silver Award - IDA 2017 (Print-Direct Mail for Bastardized Overburdened)
Silver Award - IDA 2017 (Print-CD, DVD & Record Sleeves for Bastardized Overburdened)
Honourable Mention - IDA 2017 (Print-Logos, Trademarks and Symbols for Joshua)
Honourable Mention - IDA 2017 (Print-Packaging for One Fine Day)
Honourable Mention - IDA 2017 (Print-Direct Mail for One Fine Day)
Honourable Mention - Graphis Poster Annual 2019
Honourable Mention - Graphis Design Annual 2019
Finalist - Red Dot Award Communication Design 2018
Merit - Graphis Design Annual 2015 (Brand & Retail Experience)