We were commissioned by the then Credit Union Federation of Australia to transform their brand & digital presence, moving away from a Governmental look & feel and closer to the edgy, boundary-pushing organisation they have become.
We started by holding several stakeholder workshops and consequently, rebranded the organisation to become Cufa (a word, a sound - hence losing the CUFA acronym). We launched a vibrant new identity and web presence to match.
We have included a 'website before' visual in the pack to showcase the transformation. Link to website: cufa.org.au
Director at multi-award winning creative agency, G Squared.
AdNews Agency of the Year Awards 2019: Winner, Digital Transformation
Telstra Business Awards 2018: Finalist, New South Wales
AMY Awards 2018: Finalist, Customer Engagement Website (Product)
International Design Awards 2018: Honourable Mention, Website/Multimedia
B&T Awards 2017: Finalist, Best Use of Real Time Marketing
Australian Web Awards 2017: 2x National Finalist, Website of the Year
AdNews Agency of the Year Awards 2016: Finalist, Small Agency of the Year
AMY Awards 2017: Highly Commended, Best Website or Online Service