The new global HQ for Watson Internet of Things is a center for customers looking to transform their operations using a combination of IoT and Watson cognitive technologies. The office consists of the 19th floor and floors 21-29 and supports five (5) distinct groups: Health, Insurance, Automotive, Industrial and Immersion. The Switzer Group, along with Universal Design Studios and MAP, came together to achieve an environment that explains the complex nature of cognitive computing and the Internet of things using not only physical installations but but also digital themes.