The brief was to create a new concept to refresh the Soil Associations ‘Organic Awards’, a tired and under subscribed event.Our approach needed to be more considered and urban to encapsulate the target consumer and reflect the current positioning of the organic category.The ‘BOOM’ awards concept (Best of Organic Market) uses ‘BOOM’ on different levels, from a deep resonating sound to carry the message to a wider audience, through to an urban exclamation mark.The design uses a simple, clean approach with a colour range that is fresh and manifests itself in many forms; flat,food,3D and animated.