An experiment in “Quiet Design”, this is the first of a number of initiatives being tested globally. The intention is to hero the food, the service and the people who come to enjoy it; to create a “recognizable neutrality” that allows this to happen.
The brief’s challenge was to reinvent the brand for a new generation. Creating simple spaces is much harder than creating loud, fashionable ones, creating memorable simple spaces is harder still. In a world where everyone is shouting louder and louder, our design aims instead at creating a neutral, classic space that is memorable too; a space to stop, relax and enjoy time with friends and family. Fast food outlets are typically loud, colorful and overwhelming. Somewhere to get in and get out. We reject this ‘standard’ and instead have replaced it with a neutral, inviting setting that makes customers want to stay.
Landini Associates are a team of designers and strategic thinkers from around the world, based in Sydney. Our work tends to be multi-skilled so we practice strategy, architecture, interior, graphic, product, furniture and digital design. Most of our projects engage all of these disciplines and currently we are working in Australia, North America, the UK, Korea, the UAE and Singapore.