Shengjing Jiu Wu Cultural City, Shenyang

Lead DesignerJiang Feng
ClientFeng Jiang
Project LinkView
Prize(s)3rd Place in Interior Design / Commercial
Entry Description

The designer has applied the philosophy of “book nestle” for
space design to reflect the coziness and comfort of space.
Walking in the book jungle as a “book worm”(a journey to
the “book jungle”), you will be able to enjoy a different
scenery for each different step, and feel a different value for
each different scenery. The whole space is composed of the
scenery seen in the climbing, which brings the customers
more than the enjoyment of space.

Materials such as wood grain aluminum plate, wood grain
aluminum grating and natural elements are used in the
project, and the notion of “tree shadow” is mainly used in
ceiling design, where white perforated aluminum plate
(pattern) and wood grain aluminum grating are used to
produce the tridimensional tree effect and create an art-
style space. One would feel like walking under the tree
shadow there.


Headquartered in Shenzhen, China, J&A Jiang & Associates Design (former J & A Frank Jiang Design)has established its regional branches in Hong Kong, Beijing, Shanghai, Dalian and Wuhan..It boasts an international design team of more than five hundred employees with business covering shopping center, hotel and club, office space and public architecture to rail transport. Now, it extends to fields in architectural design, mechanical and electrical design, lighting design, furnishings design, graphic design and BIM design. For more than ten years, J & A has constantly focused on HOPSCA design, devoted to provide integrated and specialized solutions throughout the entire process of China's urbanization development.
J&A is good at integrating international mindset with local characteristics to provide creative and commerce-concerned design plan for each project. Equipped with professional design techniques and prospective industry insight, it has become a leader in China's HOPSCA design and developed great cooperative relationships with China Resources, China Vanke, Greenland, Longfor, Hutchison Whampoa, Huawei and many other well-known developers.