Dajakovic concrete plant

Lead DesignerStudio 33
Project LinkView
Prize(s)2nd Place in Print / Corporate Identity
Entry Description

The concept of logotype tends to connect the visual idea of the company with its product in order to effectively communicate how the business operates.

The sign represents the company that produces high-quality concrete of different classes that is strong and resistant to various conditions.

The basic elements of the logotype are:
- Hatches - label for the material used in construction. The slanted hatches are labels for the supporting structures i.e. concrete structures. Their variations separate different types of concrete (plain from reinforced concrete) in the project.

- The turquoise color – refreshing, soothing, sophisticated, but vigorous at the same time. The color and the structure of the logotype give the impression of integrity, creativity, cheerfulness and loyalty, which is also linked to the manner of the company’s business operations and its products. Moreover, the turquoise color is mostly associated with water, which refers to the geographical position of the company.


Studio 33 is a boutique creative agency from Osijek, Croatia. We work with local, national, regional and worldwide clients. Our specialization are graphic design services such as creating new brands and redesigning the existing ones, visual identity design, packaging design, print design and digital design.

We offer an individual approach to each client, which allows greater flexibility, attention to detail, creativity, and team commitment. We believe in the outstanding importance of design as a powerful communication tool and the means to the creation of exceptional results.

Numerous international awards in the field of branding, visual identity and packaging design, publishing of our work in professional publications and design books, participation in relevant exhibitions and lectures, and design education give us credibility and client’s trust.