LOVE AFRICA. WEAR AFRICA.

Lead DesignerNdeye Absa Gningue
Project LinkView
Prize(s)3rd Place in Ethnic Clothing / Africa Clothing
Entry Description

Aduna Bul Comprendre is a Senegalese brand that promotes African culture through the slogan "Loving Afrique.Porter Africa." Founded in 2011, the brand begins with a Facebook page, with publications outfits designed by the designer Ndeye Absa Gningue which at the time talking about the history of African scarf and Textiles "made in Africa". It is not defined as a fashion designer, but as an engine of economic development in the service of crafts and entrepreneurship through Art. His love for Africa inspires in the choice of fabrics Wax- she découver the streets of Surulere in Lagos- This will lead to the launch several collections which she sells locally and abroad ...

Bio

Aduna Bul Comprendre is a Senegalese brand that promotes African culture through the motto "Love Africa.Wear Africa." Founded in 2011, the brand begins with a Facebook page with publications featuring outfits designed by Ndeye Absa Gningue while telling the history of African scarf and Textiles "made in Africa". Particularity of the Brand is it's genuine taste for innovation and the fact that 1/3 of margins are shared with Prisoners in Senegal through Prison Break Programs, workshops meant to give incarcerated women and kids a second chance in life, by becoming entrepreneurs...

Awards and Prize

2017 - ABC did win the IDA Bronze Award for Ethnic Clothes
2016 - Project is selected among top 20 projects from the competition held by ORANGE Social Entrepreneurship Challenge and is incubated within the "GROW MOVEMENT" Consultancy organization
2014 - ABC is featured as part of the projects in the YALI Program led by President Barack Obama