OledTv Cinematic Experience

Lead DesignerFERDI ALICI
Project LinkView
Prize(s)3rd Place in Multimedia / Animation
Entry Description

OLED TV. This project, similar to our other work, will integrate art, science and technology. Arcelik's brief to us was about wanting to see the perfect black on screen and seeing the bright colors. Our base point was to start from a pitch black environment where the product is slowly being assembled, to slowly transitioning into a world of colors. Our work aimed to be epic, cinematic, out of the ordinary and ultimately would mesmerize people. The philosophy behind this project was to reflect the audience's physical reactions to the television screen in the form of a color scheme. The colors slowly came alive and transitioned into a human figure. It was challenging to follow a short post-production period where we had to create a 4 minute piece that was all 4K and 3D.


Ouchhh is a award winning creative new media studio with expertise in animation, motion graphics and public art. We integrate art, science and technology in everywork we create. We have offices in Istanbul, and partnerships in Vienna, Barcelona and Berlin. We consider ourselves to be a multidisciplinary creative hub focused on interactive new media platforms, kinetic sculptures, immersive experiences, offering direction, art direction and producing video mapping projections. Our works have received multiple accolades and awards in the international arena. We have been featured at Ars Electronica 4 times and became Istanbul's first new media agency to win 2 FELIS and 2 Crystal Apple Awards, in addition to an Honorable Mention from City University of Hong Kong. From show-stopping outdoor A/V performances to groundbreaking graphics creations, we consider each project as a challenge and take a fresh and unique approach for all our work. From Google to CERN to Nike to Cosmopolitan to WIRED, our collaborators transcend all industries and all continents.