Working closely with the City of Toronto, Reich+Pet ch designed a comprehensive branding strategy and identity for the Pan Am Path, Toronto’s new multi-use pathway system that connects roughly 80 kilometres of trails across the city. The Path was created during the TORONTO 2015 Pan Am/Parapan Am Games to link communities, create opportunities for art, and enrich the public spaces for tourism and commerce. After the games, it will serve as legacy piece for the residents of Toronto and provide a wide range of leisure, health, community, transportation, and cultural benefits. The letter 'P' for 'Pan Am' and 'Path' was vertically repeated to represent the theme of connections between the various existing trails and the diverse neighbourhoods along the Path. The Path identity has been incorporated into signage, road markings, bike racks, bike lanes, brochures, and t-shirts.