Working closely with the City of Toronto, Reich+Pet ch designed a comprehensive branding strategy and identity for the Pan Am Path, Toronto’s new multi-use pathway system that connects roughly 80 kilometres of trails across the city. The Path was created during the TORONTO 2015 Pan Am/Parapan Am Games to link communities, create opportunities for art, and enrich the public spaces for tourism and commerce. After the games, it will serve as legacy piece for the residents of Toronto and provide a wide range of leisure, health, community, transportation, and cultural benefits. The letter 'P' for 'Pan Am' and 'Path' was vertically repeated to represent the theme of connections between the various existing trails and the diverse neighbourhoods along the Path. The Path identity has been incorporated into signage, road markings, bike racks, bike lanes, brochures, and t-shirts.
Reich+Petch is a multi-disciplinary design consultancy with over 25 years of experience, offices in Toronto and Washington DC and 30+ professionals. We work all over the world with museums, institutions, cultural organizations, and destination attractions. We believe that design is a language of communication and we are motivated to participate in a dialogue of ideas through design. We strive to create extraordinary moments and opportunities for people to have experiences that change their understanding and perspective of the world they live in.