We believe that contemporary architecture is not just geometric structure, it should be organic.
Therefore, in terms of visual design, we express the interesting discourse of “organic” and “geometric” by geometric patterns and graphics inspired by Chinese calligraphy, in order to expand consumer’s imagination to connect their daily life (mostly constructed by philosophy of geometry) to an organic lifestyle. We believe that, to disclose the secret of living a better life to consumers, we need to touch their heart by simple, direct communication and experience.
Fa-Hsiang Hu is a designer, creative director and educator. He is an associate professor of Department of Applied Arts at Fu-Jen Catholic University and also is Director of Taiwan Graphic Design Association / Director of Taiwan Posters Design Association and Executive Creative Director of Hufax arts.
Hu's works has been recognized by the Taiwan Visual Design Award: Platinum, and numerous awards from leading design organizations and publications worldwide, including D&AD Awards: Pencil, London International Awards: Gold&Silver, Red Dot Award Communication Design: Best of the best, NewYork Type Directors Club Certificate of Typographic Excellence, Communication Arts Award of Excellence, Golden Pins Awards, Times Awards, Hong Kong Global Design Awards, IDA: Gold/Silver, and Graphis: Platinum/Gold/Silver,… etc. As well as his posters and book design were won and selected into the international poster biennales in Warsaw, Slovenská, Bolivia, Macau,… etc.