Bolzano Festival Bozen is an annual event dedicated to classical music that takes place in Bolzano and joins four partners, chromatically identified by four different colors: cyan, magenta, orange and green.
Our design project stems from the relationship between matter and music: from paper matter to sound matter, specifically how paper can interpret musical sound.
We developed a visual identity by creating a grammar made of textures, shapes and compositions. The objective was to connect the versatility of paper, through cuts and folds, to sound\'s power of suggestion, highlighting a sense of tangible musicality. Music thus becomes tactile.
To reference the sonic undertones of a musical composition we amplified the chromatic distinction to three tones, while assigning a shape of reference that would identify and make each single partner recognizable and harmonious within the event.
Davide Falzone is a freelance art director and photographer specialised in tactile design.
He focuses on visual identity and branding for culture because it provides a platform for experimental and challenging design concepts.
After graduating at Politecnico in Milan, he worked in Berlin, Beirut and Bolzano and he is currently living in Bologna.
AIAP Senior Professional Communication Designer since year 2012.