The perfume package was created for sale to women. The image of users is feminine, elegant, sensual, noble and modest. The purple is recognized as a color of nobility in Japan. Also, chrysanthemum is a national flower of Japan. The shape of package represents a collar of japanese traditional fashion kimono. These Japanese elements bring an image of Geisha who is recognized as a Japanese beauty, modesty, and sensuality. A user can feel the mood when opening the package. Also, the round shape of package expresses a round shape of woman?s shoulder. In addition, the ad was designed for Vogue.
Mayumi Honda has been dedicated to design since first attending college in Japan. After working at a few agencies, she started to run her own graphic design studio. She also had working experience for display design before starting the graphic firm. Addition to her over five-year working experience in the Japanese graphic design field, she had the opportunity to educate herself to elevate her graphic design skills in San Jose State University Graphic Design BFA, one of the most competitive design programs in California.