Graphic designers have an ethical responsibility to provide ideas that minimize environmental impact while meeting the needs of the business. This means conceptualizing projects from the very beginning in regard to material excavation through final disposal. To make sustainable choices easily, it takes considerable time to research and interpret the information needed. Today?s fast-paced market makes it difficult to find sufficient time for such an in-depth investigation. Rethinkdesign.org makes these tools and information readily accessible to graphic designers for the purpose of designing "green".