Co-Branded Credit Card by Guangzhou Bank and China Southern Airlines

The co-branded credit cards by Guangzhou Bank and China Southern Airlines are designed base on the image of a plane flying over the Canton Tower, which is a beloved landmark of Guangzhou City. Targeting the young elites in the city, the vector illustration of simplified lines and shapes are applied to create a modern appearance for business professionals, and meanwhile symbolizing their identity of citizenship when they are out of town on business trip.

leaping creative is a branding design consultancy. Our team is formed with designers from various background including business research, retail space design, visual design, interactive installation and material study, together to help our clients build innovative brand experience.