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Bernard Lonclas is a champagne produced by Vines & Terriors. The logo and bottles were revamped based on the brand's new name - BB Initiales, a 1968 French song by the scandalous Serge Gainsbourg. The song depicts a mysterious naked woman with beautiful voluminous hair. To evoke the sense of provocative allure, the design translates the imagery of the woman with sensual silhouettes. A smoke-line effect is created by suave and curves, resembling the effervescence of champagne. The lace-like pattern, printed in glow-in-the-dark serigraph, accentuates a mesmerizing effect when viewed in the dark.